For style aficionados, shopping is more than an experience — it’s a way of life, a continuous source of inspiration across all realms of style. Architecture, design, fragrance, to name but a few. And multisensory inspiration, of course. I am so excited!
In a Milan retail landscape filled with both national and international fashion powerhouses, 10 Corso Como stands apart. Not just as a concept superstore, but as a visual fantasy world built on style and the art of the mix. Founded in 1991 by Carla Sozzani, 10 Corso Como was a pioneer in fusing fashion, art, and design long before it became a trend. Since 2020, this concept powerhouse has moved forward under Tiziana Fausti — bringing in a new era of cultural retail, expansion, and spatial storytelling.
The redesign, led by interdisciplinary agency 2050+, feels more like a scenographic installation. Think fashion lab, gallery, object theatre, and salon in one.
During Milan Design Week, there are a couple of artists on view. Belgian artist Arno De Clercq has created a series of black sculptural furniture. In another part of the building is Japanese photographer Mika Ninagawa’s vivid imagery seen in colourful installations.
On the ground floor, fashion remains central. With the return of designer Phoebe Philo, 10 Corso Como is one of the first physical spaces to carry her collection. For fans of exceptional silhouettes, it’s a feast. Think of maisons like Comme des Garçons, Sacai and Maison Margiela, and many many more.
There’s food too, naturally. A ristretto before noon, a lazy lunch in the courtyard, or an aperitivo. For those who want to stay a little longer — three rooms just next to the courtyard. More secret mini apartment than hotel.
